Providing information to the many members of our group is fundamental to what we do. We have many doctors who are inundated with information and research and yet who can struggle to find interesting and novel ideas for their editorial. And coming from Media Medics, with all the other opportunities we provide, our newsletters have a high degree of loyalty. They are read, and frequently acted upon.

 

We can send your press release and background information under our cover at the moment you choose, knowing that it will be delivered to several hundred influential media specialists.

 

We use mail for information to be stored and referred to, email for speed and efficiency. We can time publication with forthcoming events or plan a series for lasting impact over a period of time.

 

For production companies seeking expert contributors, we can forward their requests to professional with the relevant skills, sift and manage the replies, or simply send to everybody who might be interested.

 

A few examples are:

 

MEDIA MEDICS NEWS

 

There is a growing trend to use stenting for Benign Prostatic Hypertrophy, particularly when diagnosed in early to moderate cases. It may avoid the need for lifelong drug therapy and should have no effect on sexual function, a common problem with surgical resection. NICE recently approved one such treatment for use in the UK – a press release is attached. Insertion can usually be undertaken without general anaesthetic and whilst we wait to see the benefits of treatment in the long term the UK specialists quoted are both confident and enthusiastic about its future.

 

GP Beats Stress by Writing Chick-Lit

 

Carol Cooper’s last book was an award-winning textbook. Her latest is a raunchy romantic read.

One Night at the Jacaranda, published on November 26 as e-book and paperback, is this GP’s debut novel set in London,

where she practises. It’s about dating, so expect plenty on love, sex and relationships, all served up with Carol’s

trademark lightness of touch. GP Carol is known for serious non-fiction, like books on parenting and child health, and

an award-winning textbook of general practice, co-authored with colleagues from Imperial College where she teaches.

She’s also the doctor for The Sun newspaper, where she airs her views on topical stories ranging from meningitis to the

dangers of drinking petrol. “Writing fiction is a great release from stress” says Carol, who also blogs at Pills and Pillowtalk.

“Sassy and classy in equal measures” says Dr Pixie McKenna, doctor and TV presenter.